What’s YOUR sticky moment?

That bite-sized, easily digestible, 1-minute story that gets your audience’s attention within the first 30-seconds of when you begin speaking.

A sticky moment should perk up your audience’s ears, so they want to learn more.

A sticky moment should show (not tell) your audience what differentiates you or your business from your competition.  

A clearly defined sticky moment creates a lasting impactful impression in an interview, a capabilities deck, and that high stakes presentation.

So don’t just tell them you are an outside-the-box thinker or your company takes a non-traditional approach to solving a problem….show them with a sticky moment, near the top of your conversation.  Not 1/3 of the way into your pitch.

Of course, your audience expects you to back up your story with data and stats. Life is not a bowl of candies.  But…

People will remember you, and how you connected what you do with what they need.  So if you want to be remembered, if you want to grow your business, begin that phone call, meeting or presentation with a sticky moment.

Define it.  Rehearse it.  Be remembered.